CCHooks FauxBack

After 11 seasons of baseball in Corpus Christi, little had changed with the Hooks on-field persona. Everyone agreed the original logo design and branding was iconic, but it was time for an addition. How could we manufacture nostalgia with only 11 years of team history in South Texas?

The marketing team took on the challenge of time traveling back to the 1970s and creating a new identity for the Hooks. The fresh but vintage look was a huge success and laid a foundation for what was to come.