Honey Butter Chicken Biscuits

Corpus Christi is the birthplace of Whataburger, and the Hooks play at Whataburger Field so it was only a matter of time before the two were combined for an on-field uniform for the Hooks. The challenge to create a new, completely separate identity from the iconic Whataburger brand was a difficult task, but I'm very proud of the end product.

I lead this project from it's infancy to merchandise release in the fall of 2020. The first order of merchandise sold out within minutes, earning over 1 million social media impressions in the first month after the announcement.